HUE BEAUTY
HUE BEAUTY
Services Provided: Brand Identity, Website Design Support, Social Media Strategy & Campaign Planning, and Content Support
Hue Beauty is a skincare brand built to deliver real results. Founded by an esthetician who understands the challenges people face with their skin, Hue Beauty blends clinical expertise with a personal, approachable touch.
The brand exists to help its audience feel confident in their skin through high-performing products, education, and a community-first approach that feels both professional and personal.
CHALLENGE We Assessed
Hue Beauty had the expertise and mission, but needed a clear way to show up with intention, visually and strategically, for women of color seeking results-driven skincare.
SOLUTION We Implemented
We built a brand rooted in empowerment:
A messaging framework that speaks directly to the audience
Content strategy for launches, education, and engagement
Visuals that feel premium yet relatable
IMPACT We Delivered
Hue Beauty now communicates clearly who they’re for and what they deliver. The brand saw higher online engagement, more inquiries, and stronger clarity in marketing and messaging decisions — making it easier to connect with the audience that matters.
“If you’re new to business, considering launching a business or need clarity in your messaging, audience or offers, I’d recommend DSB. Their Mark Your Brand Toolkit was crucial to us developing our brand and rebuilding from scratch, allowing us to refine and align our messaging to our target audience and speak to those we are called to serve in the marketplace. I liked the MYB Toolkit and how it helped us to gain the clarity, insight and confidence needed as brand owners and as a business.”