BEHIND THE BRAND MEMBERSHIP
STOP WINGING IT
Start building.
Behind the Brand is the membership for founders who are tired of guessing what to post, how to talk about their business, and why nothing seems to be working. You'll leave with a framework, a direction, and a community — and you'll finally know exactly what to do next.
ENROLLMENT OPENS JUNE 29TH, 2026
THIS IS FOR YOU IF
YOU’RE DOING EVERYTHING RIGHT. It’s Still Not Working.
You're showing up. You're posting. You're trying things. And the results still don't match the effort. That gap — between how hard you're working and how little is moving — isn't a you problem.
It's a foundation problem. The effort is real. The strategy underneath it isn't there yet. That's exactly what Behind the Brand fixes.
Not by giving you more to do. By building the system that makes everything you're already doing finally work.
You'll know exactly what to post — and why
No more staring at a blank caption box. You'll have a content strategy that tells you what to create, what job each post is doing, and how it all connects to getting clients.
You'll be able to explain what you do in one sentence
The words that make the right person immediately say "that's exactly what I need." Clear, specific, compelling — and finally out of your head and into your bio, your website, your content.
You'll have a real strategy — not just a to-do list
A system that connects your message, your content, your offers, and your follow-up into one clear direction. So every move you make is building toward something, not just filling time.
You'll make progress without it taking over your life
Built for founders with full lives. The MARK Framework works around your schedule — not the other way around. 2-3 focused hours a week. Real momentum. No burnout.
WHAT’S INSIDE
FOUR THINGS THAT
Actually Move You Forward.
No fluff. No modules you'll never open. Behind the Brand is built around four things that produce real results and nothing else.
CORE CURRICULM
The MARK Framework Course
The MARK Framework course walks you through Message, Attract, Revenue, and Keep in practical modules. You don't just learn the strategy — you build it. By the end, you have a positioning statement, a content system, a lead path, and a retention plan. Yours to keep and use forever.
The words that make your ideal client say "that's me"
A content strategy with a purpose behind every post
The path from attention to paying clients
Systems that keep clients coming back and referring
ACCOUNTABILITY · EVERY 90 DAYS
Quarterly MARK Reviews
Every quarter, we audit your progress across all four MARK pillars and reset your priorities for the next 90 days. This is the piece that makes Behind the Brand different from every other membership — the reason people actually move instead of staying stuck in the same place for months.
A full audit of where you are across every pillar
Clear, specific priorities for the next quarter
Accountability that's built in — not something you have to create yourself
You always know your exact next move
LIVE COACHING · 2× PER MONTH
Monthly Coaching Calls
Not a webinar. Not a replay you watch alone. Hot seat coaching where you bring your actual situation — the post that isn't landing, the offer you can't explain, the launch you're planning — and leave with a specific, actionable answer. Recordings included if you can't make it live.
Specific answers for your specific brand — not generic advice
Feedback on your content, messaging, and positioning in real time
Recordings available so you never miss a session
Twice monthly so momentum never stalls
COMMUNITY · ONGOING
Private Community
A private community intentionally kept small — because real community doesn't work at scale. Quick feedback between calls, accountability partners you didn't have to find yourself, and founders at similar stages who understand what you're building and will actually respond when you post.
Fast feedback on content, messaging, and ideas between calls
Founders who respond — not a group chat that went quiet
Accountability you didn't have to engineer yourself
The room you've been looking for
HERE’S WHAT YOU Walk Away With.
Not a general idea. Not "post more" or "be consistent." Specific outcomes for your specific brand that are built on a framework that's worked for 50+ founders across every industry.
A message that converts. A content system that runs. A path from attention to income. Clients who stay and refer. All of it in order, all of it yours.
This is what Behind the Brand delivers.
YOU GET
The words that make your ideal client feel like you built your brand just for them — your positioning, your message, your bio, done.
YOU GET
A content strategy that pulls the right people in without posting daily or burning out — every post has a job and you know what it is.
YOU GET
A system that converts your audience into paying clients predictably — email sequences, lead paths, and offers that do the selling while you work.
YOU GET
The experience that turns one-time clients into loyal advocates who refer everyone they know — growth that compounds instead of restarting.
YOU GET
A clear next move at every stage — no more guessing, no more spinning. The MARK Framework tells you exactly where to focus and what to build next.
A PEAK INSIDE
EVERYTHING YOU NEED IN ONE PLACE – From Day One.
THE DETAILS
WHAT $49/MONTH Actually Gets You.
The MARK framework. Live coaching twice a month. Quarterly reviews. A real community. Here's what that actually gets you and how it compares to trying to piece this together on your own.
Behind the Brand is intentionally kept small — not because we want exclusivity for its own sake, but because real coaching and real community don't work at scale. When spots fill, they stay filled until the next enrollment window.
BEHIND THE BRAND MEMBERSHIP
Your brand. A real plan. Finally.
$49
/MONTH
Cancel anytime · No contracts · No tricks
✦ MARK Framework Course — Full curriculum, self-paced, yours to keep
✦ 2× Monthly Live Coaching Calls — Hot seat coaching for your real questions
✦ Quarterly MARK Reviews — Full audit + reset every 90 days
✦ Private Community — Ongoing support between calls
✦ Priority access + member rates — When you're ready for done-for-you, you're first
No pressure. No pitch. If it's not the right time, the waitlist doesn't cost anything and it keeps your spot warm.
FAQs?
Still on the fence? Reach out directly.
-
No — and that's actually who Behind the Brand is best for. The MARK Framework is designed to work from the beginning. You don't need an existing brand, an existing audience, or prior marketing knowledge. You need a business you care about and the willingness to put in the work. We handle the rest.
-
Yes — this is built for people with full lives. The course is self-paced so you work through it on your schedule. Coaching calls are recorded if you can't make them live. The Slack community is async. You don't need to block off your calendar — you need 2–3 hours a week and the commitment to show up for them.
-
You can cancel anytime — no questions, no guilt, no process. We'd rather you be honest about what works for you than stay in something that isn't. That said, we don't expect you to need to. The people who get the most out of Behind the Brand are the ones who show up for the coaching calls and do the module work. If you do those two things, you will move.
-
Three things: specificity, coaching, and accountability. A course gives you information. Behind the Brand gives you a framework and then puts you in a room with someone who can apply it to your specific brand, answer your specific questions, and tell you your specific next step. The quarterly MARK Reviews are what no course gives you — structured accountability that keeps you from staying stuck in the same place.
-
Yes. You don't need to know how to use design tools, understand algorithms, or be on every social platform. You need to know your business and be willing to learn. We meet you where you are — always.
-
Yes — and that's actually the most common path. Members who've been through the MARK Framework already have their strategy foundation in place when they're ready for done-for-you. That means we move faster and get better results. Members get priority access and preferred rates when that time comes.
BEHIND THE BRAND MEMBERSHIP
STOP WINGING IT
Start building.
You've been figuring this out alone for long enough. Behind the Brand gives you the framework, the coaching, and the community — so you finally have a real plan and the support to execute it.
© COPYRIGHT DEAR SMALL BRANDS, LLC 2026
All sales of digital products, downloads, and services are final unless otherwise stated. Refer to Privacy Policy and Terms & Conditions.