BLUESTONE LANE
BLUESTONE LANE
Services Provided: Loyalty Program Strategy, App Development, Project Management, Customer Journey Mapping, and Marketing & Campaign Support
Blue Stone Lane is more than a café — it’s an Australian-inspired lifestyle brand bringing premium coffee and hospitality to the U.S.
They focus on wellness, connection, and community, creating spaces that feel like your local neighborhood spot. Every cup, every bite, and every visit is rooted in quality, culture, and a sense of belonging. Blue Stone Lane is redefining how Americans experience coffee, food, and each other.
CHALLENGE We Assessed
They wanted more than just morning visits. The goal? Build loyalty, create regulars, and deepen community connections while driving repeat orders and launching a brand new app without reducing customer retention.
SOLUTION We Implemented
We designed a loyalty program and app experience built to connect:
Mapped customer journeys to understand behavior and preferences
Developed campaigns that encouraged repeat visits
Segmented audiences to personalize engagement
IMPACT We Delivered
Bluestone Lane saw stronger engagement across digital campaigns, with messaging and creative that felt more aligned to their brand voice. The launch of their app created a more personal and seamless experience for guests — making ordering, rewards, and brand interactions feel easier and more effective. Together, these efforts deepened customer connection, improved campaign performance, and positioned Bluestone Lane for long-term loyalty growth.
“As our Loyalty and Retention Manager, Jaliyah masterfully led the transition from LevelUp Loyalty to our new program — delivering a seamless rollout that exceeded expectations. Her deep understanding of loyalty dynamics, technical expertise, and strategic vision ensured operational continuity while elevating program standards.
In her brief but impactful tenure, Jaliyah fostered collaboration, aligned stakeholders, and solved complex challenges with ease. Her contributions left a lasting mark, and I wholeheartedly recommend her as an invaluable asset to any team.”